• Three Highlight Strengths: 1) Great Synergy; 2) No.1 Best Mid-Year Sale of All Time; and 3) Putting forward Thailand as ‘The Best Shopping destination of Asia’.
• Shopping with value of money, enjoy up to 80% discounts from 9,500 stores (including more than 16,500 brands) to stimulate spending in Q2, attracting Thai and foreign customers. 
• The1 members can enjoy shopping, receiving gifts and redeeming points daily, up to x3 points from more than 300 brands. Redeem points for great discounts at Central Retail's stores and leading fashion partner brands. Get a chance to shop and get free gift vouchers worth 400,000 baht, authentic diamond Jubilee pendants, luxury accommodation packages at SILAVADEE KOH SAMUI, round-trip Nok Air domestic flight tickets and many more (100 prizes in total). Top 40 spenders receive a free gift card worth 15,000 baht.  Credit card promotions: cash back credit or gift cards up to 20%, and 0% installment payments for up to 24 months.
• Get a WEDNESDAY tote bag when spending from 2,000 baht and up at participating stores and collect green points to get special gifts.

Bangkok – Central Pattana plc is joining hands with businesses under the Central Group and its leading business partners nationwide as part of the driving force to stimulate the economy and tourism by investing more than 1 billion baht to launch ‘The Greatest Grand Sale 2023’ campaign, the best mid-year sale campaign covering all shopping centers, department stores and the online platform, offering up to 80% in discounts at 9,500 stores, which includes more than 16,500 brands  from 1 June - 31 July 2023 at Central shopping centers nationwide and The   Esplanade Ratchada

More information: https://bit.ly/3MKMVJE

The biggest synergy of the year of Central Group and leading partners including Central Pattana's shopping centers, businesses under the Central Retail Group i.e. Central department stores, Robinson department stores and Tops; food businesses under Central Retail Group, Supersports, Central Marketing Group (CMG), Power Buy, OfficeMate, B2S, Central Restaurants Group, Centara Hotels & Resorts and The, along with partners including Central The1 Credit Card, AEON Credit Card, Bangkok Bank Credit Card, UOB Credit Card, Citi Credit Card, GSB Credit Card, Kasikorn Credit Card, Krungsri Credit Card, Krungsri First Choice Visa Card, KTC Credit Card, Cardx Credit Card and SCB Credit Cards, TTB Credit Cards (TMB Credit Card and Thanachart Credit Card), Nok Air, and Jubilee Diamond. 

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana, said: “Central Pattana and its strong partners aim to put forward Thailand as 'The Best Shopping Destination of Asia' to attract tourists from around the world, with the potential of 'The Greatest Grand Sales', which is at the top of shoppers’ minds as the biggest sale campaign of the year. The campaign will help generate huge amounts of cash flow for the country's economy in the second quarter after the overall Thai economy showed continued signs of recovery and Thailand's tourism in the second half of the year continues to grow steadily. This year, Central Pattana is highlighting three strengths to stay as the best mid-year sale campaign host: 1) The Great Synergy – the key strength is great synergies of all companies in the Central Group along with the country's leading partners as they are investing 1 billion baht to boost the economy and tourism throughout Thailand, creating momentum for the economy in the middle of the year to continue the recovery while creating value for money that helps reduce people's cost of living. 2) No.1 Best Mid-Year Sale of All Time – highlighting its reputation as Thailand's best mid-year sale campaign of all time, with huge discounts covering the Group's shopping centers, department stores and the online platform featuring discounts of up to 80% from 9,500 stores including more than 16,500 brands. 3) Putting forward Thailand as ‘The Best Shopping Destination of Asia’ to attract tourists from all over the world as we serve to support shopping and lifestyle demands with shopping centers that meet all aspects of modern lifestyles and link OFFLINE & ONLINE together, 24 hours a day, 365 days a year, nationwide in all major and secondary tourist cities. This is in line with the TAT's tourism promotion plan for inbound tourism as the number of flights from China has increased and also promotes domestic tourism among the Thai people. This is to help elevate the number of inbound tourists this year to reach 25-30 million people following the government's target and support TAT who has recently kicked-off Thailand’s soft power strategy.”

Ms. Piyawan Leelasompop, Vice President of Marketing at Central Retail Corporation plc, said: “Central Retail has seen positive signs of the Thai economy’s recovery since the beginning of the year both from an increase in consumer purchasing power and the tourism sector, which has returned to grow strongly, with a high number of foreign tourists visiting and spending money in the country. As a result, in the first quarter of the year, Central Department Store and Robinson's sales volume from tourists increased by almost 200% in addition to overall performance, revenue and profit of Central Retail, which grew beyond expectations in the period since before the COVID-19 pandemic, with 12% earnings growth and 75% profit growth. For these reasons, Central Retail is very pleased to join hands with Central Pattana to further stimulate shopping and spending for both Thai and foreign customers through Thailand's greatest mid-year sale campaign: ‘The Greatest Grand Sale 2023’. It is a highly successful marketing activity that Central Retail participates in every year and this year, we are bringing eight businesses under the Central Retail Group covering more than 350 stores in Central department stores nationwide, with more than 14,000 brands of products, to offer discounts of up to 80%, promotions and giveaways with additional discounts from The1 and credit cards. Plus, a chance to win great prizes to fulfil the needs of all shoppers around the world at both at physical stores and online. It is expected that this campaign will help put Central Retail at the top of shoppers’ minds in terms of a complete range of products, offering great value and seamless convenience. We are ready to create a unique experience beyond expectations for our customers as well as increasing cash circulation and spurring the Thai economy to be even more fully active and engaged.” 

Tipaporn Prasomsup, Head of Loyalty Program – The1 said: “With our commitment to providing members with the best experience through The1 app, one of the keys is a strong ecosystem between Central Pattana and The1, which aims to connect brand partners with The1 members. Currently, members can collect and redeem The1 points for discounts daily without having to wait for campaigns or promotions when spending at over 400 leading brands in our ecosystem, covering all types of lifestyle such as Starbucks, Adidas, Pomelo, Mango, Innisfree, Gangnam Clinic, Advice, Jaymart and more, plus, the number of brands is still growing. A large sale campaign such as ‘The Greatest Grand Sale 2023’ is one of our commitments under Central Group synergy to provide a superior shopping experience for all customers, in particular, The1 members. The1 members can enjoy to X2 The1 points and exclusive X3 points for The1 Exclusive members, and they can simply redeem 200 The1 points on The1 app to receive a discount of 100 baht during this campaign (normally 1,000 points for 100-baht discount) at more than 20 leading fashion stores at Central department stores nationwide, and redeem 1,000 points for a 150-baht discount, which can be used without a minimum spending amount requirement at Central Retail's stores nationwide. Every customer can enjoy all of these benefits and much more by simply downloading and applying for membership on The1 app.”

Highlighted promotions of the Greatest Grand Sale campaign at Central shopping centers nationwide include: Credit Cards Central The1 – get cashback credit of up to 10%*. No points required/other credit cards, redeem points for cashback credit or gift cards of up to 20%*/Krungsri Consumer credit cards, 0% interest installment payments up to 24 months*, The1 members, get up to X3 points at participating stores in the shopping center; redeem 200 points through The 1 app to get 100 baht discount at over 20 leading fashion stores; shop and get a chance to win a gift voucher for free shopping worth 400,000 baht, authentic diamond pendants from Jubilee Diamond, luxury stay packages from SILAVADEE KOH SAMUI, domestic Nok Air round-trip flight tickets and more than 100 prizes; TOP 40 SPENDERS, receive a Gift Card worth 15,000 baht. Join ‘green’ shopping in Green Wednesday, when spending 2,000 baht on shopping to get a free Wednesday tote bag. Total prizes in the campaign are estimated at more than 4.5 million baht so don’t miss the first two weeks of the campaign with super-hot promotions and happy hour activities in addition to more than 200 sale events in the convention hall at all areas of the shopping centers. The Greatest Grand Sale brings together products from various categories to offer special prices at five branches of Central shopping centers at more than 10,000 m2, The Ultimate Watch Fair, Brand Name Festival, Denim Festival, Sneakers Festival, etc. and even other sale events, where you can also meet popular artists, actors and actresses.

Highlighted promotions for department stores and shops under Central Group and Central Retail

Central department stores and Robinson department stores are offering discounts of up to 70%*, Tops under Central Retail offers buy 1 get 1 free*, Supersports offers discounts of up to 60%*, participating stores under Central Marketing Group are offering discounts of up to 70%*, Power Buy and B2S offer discounts of up to 50%*, OfficeMate offers discounts of up to 90%* along with other special on-top promotions. The1members: redeem 1,000 points for a 150-baht discount at stores under Central Retail while restaurants under Central Restaurants Group (CRG) are offering special discounts on participating menu items.

Let shop in ‘The Greatest Grand Sale 2023’ campaign from 1 June - 31 July 2023 at Central shopping centers nationwide, The Esplanade Ratchadaphisek, Central department stores, Robinson department stores, Tops under Central Retail, Supersports, Central Marketing Group (CMG), Power Buy, OfficeMate, B2S, restaurants under Central Restaurants Group and 24-hour online shopping via Central Online.

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