(Bangkok – April 1, 2026) – A historic phenomenon is set to unfold in the Siam District as the major powers driving Bangkok’s economic and tourism sectors unite for a grand collaboration. Siam Piwat Group, the Property Management of Chulalongkorn University (PMCU), and MBK Public Company Limited have jointly announced a "Big Move" to transform the Siam area into a global hub for Songkran celebrations. Under the banner "SIAM SONGKRAN FESTIVAL 2026," taking place from April 10–15, 2026, and with the official support of the Pathum Wan District Office, Bangkok Metropolitan Administration (BMA), the entire district will be reimagined as a grand stage of joy, vibrant colors, and Thai culture, seamlessly integrated with world-class entertainment across the entire area.

This landmark partnership aims to elevate the "Siam District" into a Global Songkran Landmark and a must-visit destination in Bangkok for the Thai New Year. The collaboration is expected to draw millions of Thai and international tourists, generating a vibrant atmosphere and a massive economic surge throughout the festivities.

The synergy among these key partners reflects the collective power to transform the heart of Bangkok into a world-class Songkran stage. This initiative seamlessly blends Thai heritage with international music and entertainment, offering a contemporary celebration experience and joyful water-playing in an eco-friendly atmosphere, creating lasting impressions for visitors from around the globe.

This collaboration merges the full potential of the "Siam District" into the strongest Songkran Destination ever created. It seamlessly connects celebration spaces in the heart of Bangkok, stretching from Siam Paragon, Siam Center, and Siam Discovery to Siam Square, Siam Scape, and Chamchuri Square, extending further to the world-renowned street food district of Ban Thad Thong, and concluding at MBK Center. Located on a prime site easily accessible via public transportation and a vast Skywalk network, the district is designed to cater to every traveler segment. To fulfill this vision, the three partners proudly present "Curated Experiences" tailored to the unique identity of each area as follows:

Ms. Thanaporn Tantiyanon, Managing Director of the ONESIAM Business Group, stated: “Siam Piwat has always been dedicated to creating world-class phenomena. This year, we are set to position Siam Paragon, Siam Center, and Siam Discovery as top-of-mind destinations, elevating the Thai Songkran festival into a World-Class Experience. Our strategy centers on the powerful synergy of Thailand’s most iconic festival with contemporary lifestyles, digital innovation, and global fashion. This approach is designed to attract high-quality tourists and provide fresh inspiration to people from every corner of the globe.” The following must-visit highlights are proudly presented:

• Siam Paragon is set to ignite the summer with the spectacular "SIAM PARAGON SUMMERBEATS MUSIC FEST 2026," running from April 10–15, 2026. This music festival features a lineup of over 150 of the era’s most influential artists, supported by world-class light, color, and sound production. Experience a vibrant summer atmosphere filled with futuristic Thai-designed crafts, multi-dimensional activities, and chic hangout spots. The celebration continues at NEXTOPIA (5th Floor) with "NEXTOPIA: Culture of Tomorrow," an eco-conscious Songkran experience that merges contemporary Thai charm with sustainability. A major highlight is the "Crystal Pagoda" crafted from recycled plastic, set to the rhythmic vibes of Thai Funk music. This activation reinforces Siam Paragon's status as the ultimate urban Songkran landmark, where excitement and sustainability seamlessly converge.

• Siam Center: The Ideaopolis celebrates the 40th Anniversary of Jolly Bears, Thailand’s most beloved gummy brand across generations. The space will be transformed into a creative carnival for "SIAM CENTER x Jolly Bears: THE SUMMER CARNIVAL." Highlights include vibrant art installations like "Jolly Bears on the Beach" and the "Summer Playground & Splash Pool," creating a must-visit urban summer landmark with "Instagrammable" photo spots. Discover Limited Edition items from top brands and cool creative workshops. Don't miss a world-exclusive refreshing experience: Jolly Bears Butterfly Pea Honey Lemon flavor, specially crafted to re-energize your summer spirit. Join the fun from April 2 – May 4, 2026.
• Siam Discovery: The Exploratorium invites everyone to "Come Play With Us" in its latest campaign, "The Summer Exploratorium." This is a dedicated space for self-discovery and new inspirations, where visitors can explore curated summer fashion, cutting-edge technology, and exclusive seasonal menus. Ideal for the "Lifestyle Experimenter," this zone offers a modern atmosphere to mix and match new looks and celebrate Songkran with unparalleled style. Experience this creative journey from today until May 31, 2026, at Siam Discovery.

Professor Dr. Wilert Puriwat, President of Chulalongkorn University, revealed: “The mission of Chulalongkorn University and PMCU is to dedicate our prime urban spaces—Siam, Sam Yan, and Ban Thad Thong—to every Thai citizen. For this Songkran festival, the water-splashing activities hosted across our managed areas are designed to welcome people of all ages and genders, catering to a broader range of interests. From innovative yet safe water-play experiences and concerts by famous artists to world-class street food and relaxing rest areas, we offer a complete experience. We want everyone to fully enjoy every square inch of our space. To achieve this, we have transformed Siam Square, Ban Thad Thong, and Sam Yan into a 'Grand Songkran Square' across three distinctive zones:”

• Siam Square Walking Street and Siam Square One present "Songkran Siam 2026" under the theme "Waterland: An Urban Water Park in the Heart of Siam." As a beloved and long-standing landmark for Songkran festivities, the event invites everyone to wear traditional Thai Sabai (shawls), participate in Buddha bathing rituals, and enjoy a full-scale water park experience along the entire Walking Street. Highlights include the Bucket Tower, Water Sliders, and Splash Zones, complemented by concerts from renowned artists and special performances by Chulalongkorn University students. All festivities take place in a vibrant yet safe, alcohol-free atmosphere from April 12–15, 2026.
• Ban Thad Thong “Water Street” transforms the world-famous street food district into a vibrant water-play zone. Tailored for the younger generation, the area features exciting activities such as Random Dance challenges, water tunnels, adventure obstacle courses, and Water Towers. The festivities include high-energy concerts spanning three full days, allowing visitors to "Play, Eat, Rest, and Repeat" seamlessly all day and night. Experience the ultimate street-side celebration from April 12–14, 2026.
• Chamchuri Square Plaza introduces its newest highlight: "Chamchuri Beach Club," an urban beach club in the heart of Sam Yan. Directly accessible from the MRT station, visitors will find a massive pool surrounded by vibrant beach chairs and colorful umbrellas—perfect for those looking to take a break from the water play in a chilled-out atmosphere. Enjoy live music, diverse food booths, and creative workshops to recharge before heading back to the festivities in other zones. Experience this city-center retreat from April 11–16, 2026.

Miss Sattakamol Worakul, Senior Vice President of Corporate Communications, MBK Public Company Limited., stated: “MBK Center, the quintessential shopping hub in the heart of the city, is committed to creating an integrated experience that blends retail, lifestyle, and Thai culture into a single destination. We invite both Thai citizens and international tourists to proudly preserve Songkran traditions at the 'MBK Songkran Thai Cultural Celebration 2026.' This event is designed to deliver a standout Thai experience, reinforcing our identity as The Authentic Thai & Street Food Landmark in the heart of Bangkok. Through vibrant and charming traditional activities, we aim to create lasting impressions for global visitors. Enjoy Free Performances! from April 11–15, 2026, at the SkyWalk Plaza. Shows are scheduled daily at 4:00 PM and 6:00 PM, featuring:”

• "Khon" Masked Dance Performance: The Episode of "The Battle of the Monkeys and Demons" – Experience a pivotal scene from the Ramakien epic, showcasing the legendary battle between the monkey army and the giants. This performance is distinguished by its exquisite choreography and elaborate costumes, reflecting the profound beauty and prestige of Thai classical performing arts.
• "Muay Thai" Martial Arts Demonstration – Witness the powerful artistry and unique techniques of traditional Muay Thai. This performance brings to life the dynamic spirit and legendary maneuvers of Thailand's national martial art.

Additionally, MBK Center is rolling out a major promotion: "MBK CENTER SUMMER SUNNIVA: Beat the Heat with Incredible Value," running from now until April 26, 2026. Shoppers stand a chance to win prizes totaling over 1 million Baht, including stays at luxury hotels. Furthermore, customers can redeem Limited Edition souvenirs upon reaching specified spending targets.

This landmark collaboration does more than just redefine Songkran celebrations; it is strategically designed to generate a massive economic impact through the robust ecosystem of the three partner organizations. This synergy is expected to draw millions of Thai and international tourists to the Siam District throughout the "SIAM SONGKRAN FESTIVAL 2026." The festival footprint covers 2,000,000 square meters in the heart of Bangkok—spanning Siam Square, Siam Paragon, Siam Center, Siam Discovery, MBK Center, and the Ban Thad Thong district. This vast area unites over 10,000 businesses, ranging from local SMEs to world-class shopping malls. It is estimated that the festival will significantly stimulate spending during the Songkran period, increasing the number of tourists by at least 40%. This reinforces Bangkok’s status as a premier global destination for the Songkran festival.

Beyond the grandeur of the activities, the three partners have integrated their management systems to meet international safety standards. This comprehensive approach covers traffic management, security protocols, and cleanliness, elevating the Siam District into an urban Songkran celebration space that is vibrant, exciting, and worry-free for everyone.

Experience a historic Songkran phenomenon that seamlessly blends the charm of Thai culture with the energy of a global metropolis. Join us at "SIAM SONGKRAN FESTIVAL 2026"—the ultimate celebration destination where Thai heritage and international spirit grandly converge. Celebrate with us from April 10–15, 2026.

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