• The new app brings Centara’s signature hospitality, loyalty rewards, and travel convenience together in one seamless digital experience

Bangkok, Thailand – 15th December 2025 – Centara Hotels & Resorts, Thailand’s leading hospitality operator, today officially launched the Centara Hotels & Resorts Mobile App, designed to enhance how guests book, manage stays, and engage with Centara’s award-winning loyalty programme. The easy-to-use new app blends travel convenience, seamless loyalty management, and the ability to pay directly with CentaraThe1 points or Central Group’s The1 points in Thailand, either in full or with a combination of points and cash.

“Today’s travellers expect more than a stay—they seek intuitive, on-the-go tools that anticipate their needs. With the new Centara app, we’re responding to that demand by integrating loyalty, convenience, and personalisation in a single platform. It’s about meeting our guests where they are—on their mobile devices—with services that feel effortless and tailored.” said Pannarat Tantrativud, Assistant Vice President – CRM & Customer Services of Centara Hotels & Resorts.

As well as providing a seamless booking and rewards experience, one of the app's standout features allows CentaraThe1 members to pay directly with their CentaraThe1 or The1 points at checkout—choosing to cover their entire booking with points, or mixing points and cash for ultimate flexibility. The intuitive interface also allows users to browse real-time availability, view detailed room information, and secure the best rates. Guests can also join or log into CentaraThe1 directly within the app to unlock perks such as up to 15% off bookings (although this is increased to 25% for the promotional launch period!), points redemption for free nights, dining and spa experiences, and a whole host of special partner offers such as shopping, transport and even airport lounge access.

Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts added, “Digital transformation has reshaped guest expectations across the hospitality industry. Launching this app isn’t about being first; it’s about being relevant. We’re leveraging mobile technology to enhance the authenticity of our Thai hospitality and deepen guest engagement at every touchpoint, from discovery and booking to loyalty and feedback.”

The new app puts the full Centara experience in the palm of your hand, giving members a faster, easier and more rewarding way to travel. Guests can browse and book their favourite Centara hotels anytime, enjoy Book Direct privileges, and earn double CentaraThe1 points on every booking made through the app. Managing rewards becomes effortless, with instant access to point balances, tier status, free-night redemptions, dining offers, and even the ability to convert points to airline miles—all in one place. With over 50 properties spanning Thailand, Vietnam, the Maldives, Japan, the Middle East and beyond, the Centara app also provides direct access to customer support seven days a week, ensuring every step of the journey feels seamless and connected.

To celebrate the launch, CentaraThe1 members who download and book via the app from now until 15th February 2026 can enjoy 25% off stays—an exclusive mobile-only offer that adds an extra 10% savings on top of the usual 15% member discount. Combined with double points, direct points payment, instant rewards management, and special rates, the new Centara App is the most seamless way to plan your next great adventure at Centara, The Place to Be.

Available now: search for “Centara Hotels & Resorts” in the App Store or Google Play.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major Thai destinations plus the Maldives, Vietnam, Laos, Japan, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. 

Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The 1, reinforces their loyalty with rewards, privileges and special member pricing. 

Find out more about Centara at www.CentaraHotelsResorts.com  

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