Central Pattana plc., Thailand’s number one leading real estate developer for sustainability and operator of Central shopping centers nationwide, has announced itself as the number one platform of global culturetainment landmark and is investing over 400 million baht to launch the biggest global entertainment campaign: ‘THAILAND’S SONGKRAN FESTIVAL 2024 - the great Songkran entertainment’ from 2-21 April 2024 at Central shopping centers nationwide. Central Pattana aims for ‘Thailand’s Songkran’ to be listed in the Top 10 global festivals as the campaign is packed with 1,000 events, with six major highlights that combine culture with great entertainment.

Get ready for an international surprise when Miss Universe 2023, Sheynnis Palacios, is sent directly from the Miss Universe stage to become Miss Songkran in Thailand and serve as a Global Cultural Ambassador to help promote ‘The Best of Thainess’ to people around the world.

This is to help stimulate the Thai economy and tourism during the peak season in the second quarter and invite Thai and foreign tourists to celebrate Songkran in Thailand. UNESCO has praised Songkran in Thailand as ‘Intangible Cultural Heritage’ and will help make Thailand attractive as a world-class destination for every festival.

Joining hands with leading public and private sector partners both nationally and internationally, including the Tourism Authority of Thailand / Bangkok Metropolitan Administration (BMA) / Ministry of Culture / Chang Mineral Water / Suntory PepsiCo Beverage (Thailand) Co., Ltd. / Boonrawd Trading Co., Ltd. / Plan B Media plc. / Coca-Cola (Thailand) Co., Ltd. / Betterway International Co., Ltd. [Mistine Cosmetics] / Chang Siam Company Co., Ltd. / Hylife Group / Chaosua Foods Industry plc. / Gancore Club Co., Ltd. / Vivagen Co., Ltd. / Miss Universe Organization and Heliophilia Pte. Ltd. [Lemon8].

Dr.Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc., said: “This year Central Pattana has a key mission to ‘Bring Thainess to The World’. We aim to serve as a platform to promote Thailand’s Songkran throughout the world and become one of the top ten global festivals, following government policy. Songkran is the only water festival going beyond just a water-splashing festival; Songkran also integrates the beauty of local culture and traditions for each region.”

“Central shopping centers nationwide are ready to serve as a global ‘culturetainment’ landmark that welcomes both Thai and foreign tourists from around the world to ensure that Thailand is the global destination of choice for every festival. We are committed to creating a ‘Mega Tourism Boosting’ sensation to help drive forward the Thai economy and tourism during the peak season and it is expected that during Songkran on 2-21 April 2024, Based on the TAT's prediction, during the Songkran period from April 2nd to April 21st, 2024, there will be approximately 8-10 million Thai and foreign tourists visiting Thailand, generating a revenue turnover of 50,000-80,000 million baht. (data from the TAT on 1 April 2024).”

“We are also bringing the spotlight to both major and secondary cities at our 41 branches of shopping centers nationwide, where we will be hosting more than 1,000 events as we combine the unique local culture of Thainess in every aspect, following government policy that aims to promote culture, such as ‘5F Soft Powers and Entertainment’ in the form of a world-class music festival with fun and excitement for welcome tourists from around the world. It is expected that customer traffic will increase by 20-30%.” Dr.Nattakit said.

“In addition, we have established the ‘Tourist Hub Destination’, with a tailor-made strategy in our 15 branches located in popular tourist cities nationwide, helping attract a great wave of tourists entering Thailand from around the world by curating world-class shopping experiences that international tourists are looking for, at our shopping centers.”

“We are joining hands with travel platforms such as Klook / Trip.com Group / KK Day / Go City / Thai Airways / AirAsia / and more than 10 airlines as well as launching special promotions together with international banks such as JCB / UnionPay / and UOB, and support e-wallets from more than 10 countries around the world such as Wechat Pay / Alipay / and Alipay+.”

“We are holding both international and local events offering all types of experience, and we aim to bring Thai Songkran into the global spotlight through media both domestically and internationally, joining hands for the first time with Lemon8, an application that creates communities for the younger generation. It allows creators and everyone to create live-style content, reinforcing promotional efforts to reach people of all generations.”

“We are creating a first-of-its-kind phenomenon globally by introducing Miss ‘Sheynnis Palacios,' Miss Universe 2023, as the Global Cultural Ambassador, inviting her to convey the Best of Thainess to people worldwide. We look forward to welcoming everyone to experience the fun and exciting activities throughout the Songkran festival at Central shopping centers nationwide.” Dr.Nattakit said.

Discover 6 major highlights when visiting Central during the Songkran festival;

》Music Festival & Water Fight Entertainment: We offer 30 landmarks for the ‘World’s Best Water Fight Entertainment’ as we are extending the fun at water fight venues throughout Thailand for more than half a month at Central shopping centers nationwide.

》Highlighting centralwOrld as a world-class Songkran landmark in the heart of the city in ‘centralwOrld Songkran Fest 2024’, as centralwOrld joins hands with Plan-B to hold the ‘ThaiRhythm’ Songkran Festival 2024, during 13-14 April 2024, where you can meet with leading Thai artists such as JOEYBOY, Apaporn x Yingyong, Kratae RSiam, Milli, 4EVE, THE FONGFOD VARIETY, THAIDERNLEN, THE VOICE – Joey Boy team, Banglampoo Group for Suraphol, EYRA, Mor Lam Idol, DJ Nguhow and DJ Leo.

And addition to a procession of more than 300 Kinnaree dancers, we are ready to parade the ‘Miss Songkran Universe’ on a global scale to centralwOrld. Attendees will have the chance to experience Thai-style activities such as young women splashing water and performing traditional Thai dance. They will also encounter brands like Beer the Voice, Noey-Jam Neko-Jump, Piglet, Suphanaree Story, and Khru Stamp; and continuing the fun centralwOrld’s first ‘Wan Lai’ (large water fight gathering day) Songkran at the 3rd FWD Music Live Fest, where you can meet with a full line-up of T-Pop and J-Pop artists from over 16 bands and 60 members throughout three days (19-21 April). The artists at the 3rd FWD Music Live Fest include: Palmy, Tattoo Color, POLYCAT, Psychic Fever, Proxie, Rooftop, Tilly Birds and many more.

》Mark the fun venues nationwide that cover every region throughout Thailand, such as Central Pattaya, Central Phuket, Central Hatyai, Central Chiangmai, Central Chiangmai Airport, Central Phitsanulok, Central Korat, Central Khonkaen, and Central Ubon.

》Enjoy ‘Wan Lai’ Songkran Day at 5 branches: centralwOrld, Central Hatyai, Central Nakhon Sawan, Central Pattaya, and Central Lampang.

》Thailand Entertainment: Watch a variety of special showcases of world heritage Thai culture that have been praised by UNESCO, such as ‘Khon’, the ‘Joe Louis Puppet’ Theater, ‘Manohra’ Dance and rare cultural performances. At centralwOrld, watch performing arts from the Ministry of Culture such as Thai boxing, Khon Yok Rob, Thai Traditional Southern Dance and contemporary Thai Dance.

Enjoy ‘Khon’ performances at Central Pinklao, Central Rama 3, Central Rama 9, and Central Ayutthaya. Discover the ‘Joe Louis Puppet’ Theater at centralwOrld, Central Pinklao, Central Bangna, Central Salaya, and Central Korat. Watch ‘Manohra’ Dance at Central Hatyai, Central Nakhon Si Thammarat, Central Suratthani, and Central Samui.

At Central Hat Yai, discover the ‘Festive Southern Party’, with a special parade of more than 100 Miss Songkrans, ‘Nang Talung’ and ‘Manohra’ dancers and At Central Chaengwattana also announces ‘Thai Massages’ rooted in the traditions of ‘Wat Pho’, the birthplace of traditional Thai massage, originating from the School of Thai Traditional Medicine at Wat Pho Temple.

》Happy Entertainment: Join in the activities to continue Thai culture and traditions to enhance your good fortune for the Thai New Year by paying homage and pouring water to ask for blessings from well-respected temples.

At centralwOrld, discover a Thai traditional Songkran of water-pouring on the replica of ‘Luang Por Tanjai’ from Chiangmai; at Central Ubon, join ‘Songkran Lantham’, where you can pay homage and pour water on the five Buddha images from well-known temples in Ubon Ratchathani.

At Central Ayutthaya, pour water and ask for blessings from the replicas of Buddha images from nine popular temples in Ayutthaya and the ‘Royal Relics’ from Kingdom of Bhutan; at Central Nakhon Sawan, pay homage to the ‘Buddha Relics’ from Sri Lanka and at Central Nakhon Si Thammarat, wear Thai traditional costumes to watch the concert and shop for tie-dyed shirts.

》Delicious Entertainment: Celebrate Songkran and Family Day by shopping and tasting delicious local Thai food at the ‘Thai Market’ in a cool and comfortable vibe such as Central Pinklao – the ‘Sanae Bangkok Noi’ Fair gathers together a collection of popular legendary restaurants from Wang Lang Market.

At Central Chiangmai – the ‘Kad Mua’ Festival is where you can enjoy delicious local authentic Lanna food; Central Chaengwattana is joining hands with Koh Kret Community Development Office to hold ‘Songkran the Charm of Nonthaburi’, which brings together great food items from the Koh Kret community, and enjoy many more signature Thai menu items at every branch of Central shopping center.

》Thai costume entertainment: Encouraging visitors to wear Thai traditional/local costumes nationwide throughout April. Exclusively from 13-15 April 2024, Central Life X members, get a FREE! Herbal Macchiato drink from Central Food Park*.

》Shopping Entertainment: The campaign is packed with promotions worth more than 7 million baht. The1 members: for every 2,000 baht and up spent on shopping, get a chance to win great prizes (50 prizes* in total) such as a thee-day, two-night hotel package at Cross Pattaya Oceanphere Hotel; a three-day, two-night hotel package at Silavadee Pool Spa Resort, Ko Samui; or a MONOWHEEL Ninebot Kickscooter D28U.

Foreign customers: spend 10,000 baht* on shopping and get ‘Friends of BANGKOK Pants’, only at centralwOrld. Exclusively, spend 800 baht* on food and get 2D SUMMER WONDERFEST ice-cream, only available at six branches in northern of Thailand [Central Chiangmai, Central Chiangmai Airport, Central Chiangrai, Central Lampang, Central Phitsanulok and NEW! Central Nakhon Sawan].

For ‘CENTRAL The1’ credit card holders, receive cashback credit of up to 5%* without the need to redeem points; or redeem points for cashback credit or gift cards of up to 15%*. ‘The1’ members receive an additional 1,000 points* when the purchase amount meets the specified conditions. ‘The1 Exclusive’ and ‘CENFINITY’ members receive 2× points when shopping*.

Special privileges for WeChat Pay customers only at centralwOrld: simply show the WeChat Pay app and receive a free waterproof bag. Foreign customers that are Klook app users will find the CTW × Klook design BTS 1-day pass, and get a coupon for a free drink from ‘Good Goods’*. Enjoy discounts from ‘Comma &nd’ and ‘Hug Craft’ when showing the CTW × Klook design BTS 1-day pass card and many other special privileges.

Furthermore, the Central Group and its subsidiaries actively support the sustainable growth of Thai products in the global market. They pioneer the distribution of "White Elephant Fabric" from local communities through events like "Embrace Thai Charm, New Thai Style: Thainess Station - Thai Products, Collaborating for Community" held at shopping centers and department stores nationwide under the Central Group.

For more information about this campaign; https://campaign.centralpattana.co.th/songkranfestival2024/

*Conditions are as specified by the company. Please check the conditions at redemption counter.

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