Central Pattana's 'Central Ubon Mixed-Use Project' Triumphs at 4 Billion Baht, Fuels Economy and Tourism in Southern Isan.

 14 พ.ย. 2566 | 128


  • Advancing Ubon Ratchathani: Creating a Prosperous Center of Life.
  • Highlighting the retail-led strategy, including: 1) Developing a new district; 2) Strong synergy & ecosystem; and 3) Community at heart.
  • Supporting 'Ubon MICE City' with the launch of Ubon Hall, an iconic convention facility.
  • Centara Ubon Hotel, providing international service standards for long-Stay and 'Workation' Tourism.
  • Escent Ubon Condo Earns Praise for Quality, Lifestyle, and Safety



Ubon Ratchathani – Central Pattana plc, Thailand’s number one sustainable real estate developer of Central shopping centers, residential projects, office buildings and hotels nationwide is emphasizing its leading role in retail-led mixed-use development. The company announces the launch of 'Central Ubon,' the most significant mixed-use project in the southern part of the northeastern region, with a total investment value exceeding 4 billion baht. The Central Ubon mixed-use project encompasses ‘Central Ubon’ shopping center, ‘Escent Ubon’ Condominium, ‘Centara Ubon’ Hotel, and, most recently, the new ‘Ubon Hall’, an iconic landmark convention hall. This aligns with the 'MICE City' policy, unlocking the province's potential to support a wide range of events and cater to diverse needs and lifestyles.

The Central Ubon mixed-use project aims to be the province's focal point, improving the lives of Ubon Ratchathani residents and promoting the city's potential in every aspect. We aspire to create a new CBD, aligned with Thailand's provincial development plan, and enhance transportation networks to boost the local economy and tourism, leveraging Central Group's robust business ecosystem. The Central Ubon mixed-use project includes a shopping center, condominium, hotel, and convention hall, with a total investment exceeding 4 billion baht. It is situated on a 67rai plot of land and has a Gross Floor Area of 186,284 m2.



Ms. Surang Jirattigalachote, Head of Hotel Development for Central Pattana plc, said: “The development of the Central Ubon mixed-use project reflects Central Pattana's commitment to enhancing Ubon Ratchathani province. Our project aims to unlock the province's full potential, boosting the economy and tourism in the southern part of the northeastern region. Central Pattana is the pioneer in adopting a retail-led strategy, where the shopping center is the core business that seamlessly integrates all elements in a mixed-use project. The key strategies include:

1. Developing a new district: We aim to develop cities and regions, transforming potential urban areas into economic, tourism, and residential hubs. Ubon Ratchathani, the largest city in southern Isan, is located in the Emerald Triangle, an area of cooperation between Thailand, Laos, and Cambodia. It is home to the 6th Thai-Lao Friendship Bridge and Ubon Ratchathani International Airport, making it a key hub for tourists from around the world. Central Ubon's mixed-use project goes beyond a shopping center; it contributes to urbanization and fosters a new CBD, aligning with Thailand's development plan for Ubon Ratchathani. It also bolsters 'Ubon MICE City' with an iconic convention hall, furthering tourism in this secondary city. With Centara Ubon Hotel catering to diverse travel needs, we aim to make Ubon an attractive destination for extended stays.

2. Strong synergy & ecosystem: Our mixed-use project seamlessly links businesses, including a shopping center, condominium, hotel, and convention hall, with a key strategy that fully integrates all elements with the shopping center at its core, serving as the Center of Life. The ESCENT Ubon condominium has received positive feedback, and the recently opened Centara Ubon Hotel benefits from its proximity to the shopping center, providing great convenience. We prioritize connecting our customers' 'Lifestyle Journey' using the power of our extensive data resources within Central Group's The1.

3. Community at Heart: Ubon people’s pride: Central Ubon, as the 'Center of Life,' is a hub for various provincial activities and events, such as MICE, traditional candle processions, Ubon Auto Expo 2023, university gatherings, and government agency meetings. It's also a focal point for festivals like Chinese New Year, Songkran, UBON Pride, and Countdown events, all highly regarded regional attractions per TAT.



Furthermore, Central Ubon is a culinary destination in the southern Northeast, hosting events like the E-San Fruit Fest, IT TASTES GOOD, Thai street food fairs, and even special appearances by stars from Khun Toi's Kitchen TV program. In terms of environmental recognition, it received a gold-level honor plaque from the Ministry of Natural Resources and Environment in 2020 for exceptional wastewater management, presented by the Environmental Office of Region 1-16.

Centara Ubon Hotel plays a crucial role in this mixed-use project, adhering to international service standards and serving as the prime 'Hub of Lifestyle' for Ubon Ratchathani. We promote the local identity through design and art, unlocking the province's potential and driving economic and tourism growth as an 'all-in-one' destination, featuring key highlights such as:

  • The hotel provides 160 rooms in three categories: Deluxe, Premium Deluxe, and One Bedroom Suite. Each room has a modern design infused with the arts and culture of Ubon and the southern Northeast, featuring a daybed, space for up to three guests, a dining/worktable, and dining equipment. Catering to guests blending work and leisure during their stay.
  • The best hotel and top dining destination: 'House of Kin Ubon,' A restaurant that fuses local ingredients to elevate the flavors of Ubon's regional cuisine, crafting a delicious and flawless menu. It is renowned as a top dining destination in Ubon, offering a unique culinary and lifestyle experience that provides exceptional moments. Create with Local Hero,' we've partnered with 'Godfather Coffee,' the trendiest café in the northeastern region, in a 'Contemporary & Metro Café' atmosphere. Introducing 'The Clay,' a laid-back bar that's quickly become the go-to spot in the province. We take locally inspired ingredients to craft our unique signature cocktails.
  • Art & Design: Our hotel is a 'living room' for all, blending local identity into its design through artwork and materials, seen in rooms, lobby, and on each floor. We embrace the region's essence by supporting local talent and using native materials.
  • Comprehensive meeting facilities: In the hotel's central event space, complemented by three meeting and seminar rooms and a 300 m2 grand ballroom, you'll find everything you need for your special occasions, including excellent design and cutting-edge equipment.



We provide special benefits to The1 members staying at Centara Ubon Hotel: members can earn 200 points for their stay and can redeem 500 The1 points for a 20% discount when booking a room at the website rate. Furthermore, members can redeem 2,500 points to enjoy the privilege of purchasing a buffet meal at 500 baht at the House of KIN restaurant (valid only from Monday to Thursday).

Central Pattana plans to open ‘Centara Ayutthaya Hotel’ by the end of this year. This makes up a total of ten hotels with 1,600 rooms under the Central Group that have been developed this year.

Our condominium offers top-notch housing right in the city center, adjacent to the shopping center. We prioritize residents' quality of life, lifestyle, and safety, in line with our project development standards nationwide. The launch of Escent Ubon Condo Phase 1 has been well-received, featuring the province's first 14-story high-rise condo with a top-floor common area. Residents also enjoy 'Central Resident' privileges, thanks to collaborations with various Central Group businesses.



Ubon Hall – the new iconic landmark in the south of the northeastern region

Our goal is to develop Ubon Hall Convention Center as the premier choice for all types of events, aligning with the 'Mice City' policy and leveraging the province's potential to cater to diverse needs and lifestyles. Ubon Hall's key features include a spacious event area spanning over 2,500 m2, accommodating up to 2,000 attendees. It offers parking for 2,000 cars and 1,200 motorcycles, and benefits from a well-connected transportation system, with proximity to Highway 231, just a ten-minute drive from Ubon Ratchathani International Airport and five minutes from the Ubon Ratchathani Provincial Bus Terminal. Ubon Hall is fully equipped with facilities within a convenient travel distance from both the shopping center and the hotel, and it features a connecting walkway from Ubon Hall.

Central Pattana plc is moving towards the future with the brand commitment of ‘Imagining Better Futures for All’ by creating and developing quality spaces to care for people and communities as well as the environment while supporting the continued economic progress to help move Thailand forward.



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