Central Pattana joins hands with public and private sector to establish ‘Tourism’s Big Wave’, with total investment of 400 million baht in ‘SUMMER EDITION’ campaign, pushing forward Thai New Year – ‘Songkran’ as one of world’s best festivals, speculates cash flow of 2 billion baht in Q2

 18 มี.ค. 2566 | 235



  • Delivering the best summer experience while pushing ‘Songkran’ (Thai New Year) as a world-class event through three strategies: 1) A large synergy of public and private sectors of over 20 partners; 2) Establishing ‘City DNA’ to highlight tourism in major cities – secondary cities to help distribute income from sustainable tourism and support communities with the strength of Central Pattana’s ecosystem; and 3) Summer Curator – creating the best festive celebration destination of all time.
  • Check in at the ‘Creative Landmark Spots’ under the theme of stadium’ at Central shopping centers and The Esplanade Ratchadapisek: 37 branches in total nationwide.
  • Packed with summer promotions and a chance to win prizes worth more than 1.7 million baht Exclusive for The1 members: shop at a specified amount and get a chance to win the new Nissan KICKS e-POWER V, Electric Scooter from MONOWHEEL, domestic round-trip flight tickets with NOK AIR, cash coupon from SUPERSPORTS and more: 60 prizes in total. Top 10 Spenders receive a luxury hotel package from SILAVADEE KOH SAMUI; shop at a specified amount to be entitled to purchase a cool Summer Bag; The1 Exclusive members, get X4 points, The1 members, get X3 points and promotions from Central The1 Credit Card, receive cashback credit of up to 10% without the need to redeem points, or redeem points for cashback credit of up to 20%, or gift cards and enjoy 0% interest installments from participating credit cards and many more privileges.



Central Pattana plc, Thailand’s number one real estate developer for sustainability, and operator of Central shopping centers, residential projects, office buildings and hotels nationwide, is joining hands with over 20 agencies and companies from both the government and private sector to establish the sensational ‘Tourism's Big Wave’ to help spur both tourism and the economy, with total investment of 400 million baht in the campaign ‘SUMMER EDITION – Where The Fun Begins’. This will create the best summer experience while highlighting the Thai New Year or ‘Songkran’ as one of the world's best festivals that people around the world are eager to visit. Catch up with the summer curator trend with ‘Creative Landmark Spots’ under the theme of ‘stadium’, with the coolest summer check-in points for all generations at Central shopping centers and The Esplanade Ratchadapisek: 37 branches in total nationwide, from today until 15 May 2023.

More Information and VDO Clip : https://www.centralpattana.co.th/en/sustainability/update/activities


The company is honored by Ms. Daranee Likhitworasak, Deputy Permanent Secretary for the Ministry of Tourism and Sports; Ms. Chotika Akkrakitsophakul, Deputy Permanent Secretary for the Ministry of Culture; and Wachiraporn Olarn, TikTok Thailand Content Lead in participating in the opening of the campaign in addition to leading partners such as Supersports, Central The1 Credit Card, AEON Credit Card, Bangkok Bank Credit Card, UOB Credit Card, Citi Credit Card, Government Savings Bank Credit Card, Kasikorn Credit Card, Krungsri Credit Card, Krungsri First Choice Credit Card, KTC Credit Card, CardX and SCB Credit Cards, TTB Credit Card (TMB Credit Card, Thanachart Credit Card), American Express, Nissan, Monowheel and Nok Air.



Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: “Since the easing of the COVID-19 situation, we have started to see positive signs of recovery from the tourism sector. Thailand is regarded as a top travel destination for tourists from around the world to visit. Central Pattana continues to take part in pushing forward both the economy and tourism and has invested 400 million baht to launch the Summer & Songkran Festival campaign to welcome ‘Tourism's Big Wave’ in the summer – peak season, where a lot of tourists visit Thailand. More than 8 million tourists from China are expected to enter Thailand, including those in MICE and FIT groups, in addition to tourists from countries in Asia, both weekend travelers and short-haul tourists from countries such as Malaysia, Singapore, Vietnam, India, South Korea and Japan. We have set a goal to bring tourism forward in 2023 to bounce back to 80% of 2019, or approximately 25 million tourists visiting Thailand, representing 2.38 trillion baht in revenue from tourism.”

Central shopping centers nationwide are the number one host and organizer of festive celebration destinations, and we have received great feedback from both Thais and foreigners across the country. We are, therefore, an important platform that is able to achieve a cross-regional big impact while having outstanding synergy with our partners and supporting government policies that help further achieve success. We attract and stimulate consumer spending by catching up with global trends to create meaningful moments and curated experiences to meet the needs of all groups of people. Our shopping centers also serve as the most comprehensive lifestyle communities,” Dr. Nattakit said.

With three strategies to put forward Thailand’s Summer & Songran Festival to be known globally, we will deliver the best summer experience and support Thai New Year or Songkran as one of the world’s best festivals. We will create a 360˚ big bang experience to fulfil the needs of every generation and become lifestyle communities that cover Fashion – Food – Art – Sport – Entertainment – Travel – Hobbies – and Culture. 

1. This great collaboration with over 20 partners – government and private sector ­– will jointly set off fireworks, speeding up the recovery of the Thai economy and tourism by supporting Songkran (Thai New Year) to become one of the world's best festivals that people around the world are eager to visit. This is built on the world-class countdown landmark model that Central has successfully accomplished, and creating a unique approach by combining modern culture and entertainment together to ensure that Songkran becomes one of the world’s best festivals and emphasize success as a world-class destination in Thailand. In addition, Central Pattana is also joining hands with TikTok, the world-class entertainment platform, in a co-creation of O2O experience this summer. Get ready to meet TikTok Island at Central shopping centers in tourist cities such as centralwOrld, Chiangmai, Hatyai and Khon Kaen etc.

We have plans in place to support Chinese tourists this summer by joining hands for the first time with WechatPay. Simply pay through WechatPay and get a special foreign exchange rate or Tourist Welcome Package that includes discounts from shops, department stores and Tops, worth more than 3,000 baht, and promotions from online travel agents such as Klook, as well as other special promotions from partners such as True, Alipay, UOB, JCB, Unionpay and various airlines.

2. Creating ‘City DNA’ to highlight tourism in major cities – secondary cities: the development of Central shopping centers throughout the country accelerates economic and tourism infrastructure expansion for the country. We have supported the government campaign ‘We travel together’ in Phase 5, which helped boost cross-regional domestic tourism. The expansion of Central Pattana's hotel projects is making progress in the major tourist cities. In Pattaya, we have the Hilton Pattaya Hotel and we have begun to expand into MICE cities such as Centara Korat and most recently, the renovation of Centara Udon and the opening of a new branch: Centara Ubon, which is expected to further help stimulate tourism and increase cash flow.

We have also cooperated with the Ministry of Culture in activities for each province in order to promote local identities and culture to help complete the tourism ecosystem for various cities. We encourage customers and tourists to begin their trip at Central shopping centers – to stay and use the services at our hotels and explore in-depth tourism within local communities. We encourage long-stay tourism, and help to spur spending and distribute income to local communities. Recently, we held piloted local tourism trips in Ayutthaya, Chiang Mai, Ubon Ratchathani and Nakhon Si Thammarat to create local wealth and local engagement.

3) Best festive celebration destination of all time by being a ‘summer curator’ that builds summer landmarks nationwide to cover both shopping and tourism in 360°. This year, the ‘Sports Summer’ trend has been initiated to create 'Creative Landmark Spots' under the theme of ‘stadium’ at Central shopping centers nationwide. Fashion and hobbies are combined based on consumer insights, having fun matching fashion accessories with various gadgets, as well as creating hybrid moments that connect O2O experiences through physical stores and various online platforms within Central Pattana's ecosystem.



Check-in for the hottest summer events at Central shopping centers nationwide, with special highlights including:

  • centralwOrld is holding a special ‘Songkran Music Fest’ campaign in CentralPattana X Spicy Disc to create special songs for the Songkran festival and centralwOrld X 4NOLOGUE, the biggest music festival in the heart of the city (equivalent to the NY countdown event) throughout three days, which will bring together more than 20 popular artists from 4NOLOGUE.
  • Discover ‘Summer Music Neon’ at Central Westgate and ‘Pepsi Presents Songkran Korat 2023’ at Central Korat and many more branches in Bangkok and provincial Thailand. In addition, cultural experiences to promote Thai culture and good traditions will be held, following government policies. Activities such as pouring water on sacred Buddha images throughout Thailand will be held at every Central shopping center.
  • centralwOrld presents traditional activities for the Thai way of life such as worshiping respectful Buddha images from well-known temples to ask for blessings for the Thai New Year and Thai-style Songkran Troop activities. Tourists are welcome to watch local Thai dances in the Dazzle Zone and visitors can shop, taste delicious food and enjoy traditional performances at Thai traditional markets and experience traditional Thai wisdom such as Thai massage, compressed massage balls, massage sticks, and incense etc.
  • Central Rama 3 – enjoy the first Thai cultural heritage performance: Nang Yai Wat Khanon (shadow play), which has won prestigious awards from Asia/Pacific Cultural Centre for UNESCO (ACCU).
  • Central Salaya carries on the youth focus for Thai heritage, with the country's first mini-scale ‘khon’ show from Srinakharinwirot University Prasarnmit Demonstration School (Elementary).
  • Central Ayutthaya presents the miracle of beauty in the ‘Miss Songkran Beauty Pageant’, Phra Nakhon Si Ayutthaya province, with a parade of ‘frog-headed tuk-tuks’ – three-wheeled vehicles around Ayutthaya.
  • Central Udon introduces Isan (northeastern) arts and culture with a papaya-salad-making performance contest – valuable heritage for Thai taste as the Ministry of Culture has listed papaya salad as valuable cultural heritage of wisdom in addition to martial arts: Muay Thai and Muay Talay (water boxing).
  • Central Chiangmai Airport celebrates the Thai New Year with a retro atmosphere of ‘Lanna City’ at the ‘Kad Maw Krua Hom’ event, where you can enjoy delicious food, make merit for good luck, have fun and make a Lanna flag, wear traditional clothes and cheer on the contestants in the Paslop dance contest in addition to watching fantastic performances from more than 500 champions, in the largest Paslop dance show in the North.
  • Central Suratthani is supporting the conservation of the globally awarded Thai kite sports – join in with fun activities – Thai kite workshops etc.



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