18 มี.ค. 2566 | 235
Central Pattana plc, Thailand’s number one real estate developer for sustainability, and operator of Central shopping centers, residential projects, office buildings and hotels nationwide, is joining hands with over 20 agencies and companies from both the government and private sector to establish the sensational ‘Tourism's Big Wave’ to help spur both tourism and the economy, with total investment of 400 million baht in the campaign ‘SUMMER EDITION – Where The Fun Begins’. This will create the best summer experience while highlighting the Thai New Year or ‘Songkran’ as one of the world's best festivals that people around the world are eager to visit. Catch up with the summer curator trend with ‘Creative Landmark Spots’ under the theme of ‘stadium’, with the coolest summer check-in points for all generations at Central shopping centers and The Esplanade Ratchadapisek: 37 branches in total nationwide, from today until 15 May 2023.
More Information and VDO Clip : https://www.centralpattana.co.th/en/sustainability/update/activities
The company is honored by Ms. Daranee Likhitworasak, Deputy Permanent Secretary for the Ministry of Tourism and Sports; Ms. Chotika Akkrakitsophakul, Deputy Permanent Secretary for the Ministry of Culture; and Wachiraporn Olarn, TikTok Thailand Content Lead in participating in the opening of the campaign in addition to leading partners such as Supersports, Central The1 Credit Card, AEON Credit Card, Bangkok Bank Credit Card, UOB Credit Card, Citi Credit Card, Government Savings Bank Credit Card, Kasikorn Credit Card, Krungsri Credit Card, Krungsri First Choice Credit Card, KTC Credit Card, CardX and SCB Credit Cards, TTB Credit Card (TMB Credit Card, Thanachart Credit Card), American Express, Nissan, Monowheel and Nok Air.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: “Since the easing of the COVID-19 situation, we have started to see positive signs of recovery from the tourism sector. Thailand is regarded as a top travel destination for tourists from around the world to visit. Central Pattana continues to take part in pushing forward both the economy and tourism and has invested 400 million baht to launch the Summer & Songkran Festival campaign to welcome ‘Tourism's Big Wave’ in the summer – peak season, where a lot of tourists visit Thailand. More than 8 million tourists from China are expected to enter Thailand, including those in MICE and FIT groups, in addition to tourists from countries in Asia, both weekend travelers and short-haul tourists from countries such as Malaysia, Singapore, Vietnam, India, South Korea and Japan. We have set a goal to bring tourism forward in 2023 to bounce back to 80% of 2019, or approximately 25 million tourists visiting Thailand, representing 2.38 trillion baht in revenue from tourism.”
“Central shopping centers nationwide are the number one host and organizer of festive celebration destinations, and we have received great feedback from both Thais and foreigners across the country. We are, therefore, an important platform that is able to achieve a cross-regional big impact while having outstanding synergy with our partners and supporting government policies that help further achieve success. We attract and stimulate consumer spending by catching up with global trends to create meaningful moments and curated experiences to meet the needs of all groups of people. Our shopping centers also serve as the most comprehensive lifestyle communities,” Dr. Nattakit said.
With three strategies to put forward Thailand’s Summer & Songran Festival to be known globally, we will deliver the best summer experience and support Thai New Year or Songkran as one of the world’s best festivals. We will create a 360˚ big bang experience to fulfil the needs of every generation and become lifestyle communities that cover Fashion – Food – Art – Sport – Entertainment – Travel – Hobbies – and Culture.
1. This great collaboration with over 20 partners – government and private sector – will jointly set off fireworks, speeding up the recovery of the Thai economy and tourism by supporting Songkran (Thai New Year) to become one of the world's best festivals that people around the world are eager to visit. This is built on the world-class countdown landmark model that Central has successfully accomplished, and creating a unique approach by combining modern culture and entertainment together to ensure that Songkran becomes one of the world’s best festivals and emphasize success as a world-class destination in Thailand. In addition, Central Pattana is also joining hands with TikTok, the world-class entertainment platform, in a co-creation of O2O experience this summer. Get ready to meet TikTok Island at Central shopping centers in tourist cities such as centralwOrld, Chiangmai, Hatyai and Khon Kaen etc.
We have plans in place to support Chinese tourists this summer by joining hands for the first time with WechatPay. Simply pay through WechatPay and get a special foreign exchange rate or Tourist Welcome Package that includes discounts from shops, department stores and Tops, worth more than 3,000 baht, and promotions from online travel agents such as Klook, as well as other special promotions from partners such as True, Alipay, UOB, JCB, Unionpay and various airlines.
2. Creating ‘City DNA’ to highlight tourism in major cities – secondary cities: the development of Central shopping centers throughout the country accelerates economic and tourism infrastructure expansion for the country. We have supported the government campaign ‘We travel together’ in Phase 5, which helped boost cross-regional domestic tourism. The expansion of Central Pattana's hotel projects is making progress in the major tourist cities. In Pattaya, we have the Hilton Pattaya Hotel and we have begun to expand into MICE cities such as Centara Korat and most recently, the renovation of Centara Udon and the opening of a new branch: Centara Ubon, which is expected to further help stimulate tourism and increase cash flow.
We have also cooperated with the Ministry of Culture in activities for each province in order to promote local identities and culture to help complete the tourism ecosystem for various cities. We encourage customers and tourists to begin their trip at Central shopping centers – to stay and use the services at our hotels and explore in-depth tourism within local communities. We encourage long-stay tourism, and help to spur spending and distribute income to local communities. Recently, we held piloted local tourism trips in Ayutthaya, Chiang Mai, Ubon Ratchathani and Nakhon Si Thammarat to create local wealth and local engagement.
3) Best festive celebration destination of all time by being a ‘summer curator’ that builds summer landmarks nationwide to cover both shopping and tourism in 360°. This year, the ‘Sports Summer’ trend has been initiated to create 'Creative Landmark Spots' under the theme of ‘stadium’ at Central shopping centers nationwide. Fashion and hobbies are combined based on consumer insights, having fun matching fashion accessories with various gadgets, as well as creating hybrid moments that connect O2O experiences through physical stores and various online platforms within Central Pattana's ecosystem.
Check-in for the hottest summer events at Central shopping centers nationwide, with special highlights including:
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