14 ต.ค. 2565 | 227
Central Pattana plc, Thailand's no. 1 real estate developer for sustainability, which covers Central shopping centers, residential buildings, office buildings and hotels nationwide, is relaunching Central Rama 2 with a brand-new look from a total investment of 1.2 billion baht to transform an urban landscape to ‘The New Urbanist’ – enjoy good lifestyle every day. Central Rama 2 is highlighting itself as the no.1 destination, fully equipped to upgrade lifestyles to meet the needs of all generations. It is moving forward to become the no.1 regional mall in the Rama 2 area, with a major renovation to create a fresh mall ambience for customers to fulfil their quality of life, and be close to nature with a seamless connection of green areas and shopping center. Central Rama 2 aims to create a great first impression from the moment visitors enter the premises and to fulfil all modern lifestyles – without the need to travel into central Bangkok.
Central Rama 2 aims to be the best food destination in the Rama 2 area, and includes over 300 restaurants, ranging from world-renowned Michelin starred restaurants to street food style eateries in a new zone: ‘Tree Chamber’. Central Rama 2 is transforming the retail experiences with its major ‘BU Synergy’ e.g. Central Department Store with the first ‘seamless integration’ shopping in the area, and a new look for Central Food Hall offering a premium grocery experience, SUPERSPORTS, the largest branch with new concept stores at the Sport Stimulation Zone and Power Buy X B2S. Discover a new experience in sports, a lifestyle hub of technology and a variety of books and enjoy edutainment at children's academies and an activity space for children and families. Central Rama 2 aims to attract customer traffic with increased purchasing power of 30%.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: “This new transformation of Central Rama 2 is a strategic shift based on Central Pattana's strategy to build a Landmark Destination in every corner of each major city. Central Rama 2 will be the no. 1 regional mall for southern Bangkok under the concept of ‘The New Urbanist’ – enjoy good lifestyle every day.
We have expanded our catchment areas to meet the needs of Rama 2 residents of every generation, creating great first impressions for customers from the first moment they enter the shopping center. We have elevated the quality of life to a whole new level and seamlessly connected green areas with the shopping center, in addition to creating a magnet for the best food destinations in the Rama 2 area under the concept of ‘The Infinite Taste’ – with a new zone, ‘Tree Chamber’, under the concept of ‘Shopping Boulevard’. This is a new landmark that gathers together world-renowned restaurants and cafes ranging from street food style eateries to Michelin starred restaurants from the ground floor to the 4th floor.
We have entered full ‘BU Synergy’: Central Department Store with its seamless integration and variety, which seamlessly connects with every design, Fashion & Beauty Kids Home, Central Food Hall, the aesthetics of the world of deliciousness in a world-class food store, Tops CLUB, Thailand's first membership-based shopping platform, bringing food and appliances from around the world for members to shop for at special prices, an extra-large SUPERSPORTS that is double the size of any other branch. There are Velo Bicycle and FutbolX zones, Power Buy x B2S, a modern lifestyle hub of technology and books to please people in western Bangkok in addition to OfficeMate, one place for all businesses, and Auto1, a one-stop car service center.”
Dr. Nattakit continued: “This renovation allows us to attract more than 30% of the wealthy segment and after completing the renovations along with the easing of Covid-19, our customer traffic has returned to almost 100%. Central Rama 2 also prioritizes environmental stewardship by becoming the first shopping center in Thailand to use the innovative Zero-Carbon Transportation Hub in South Bangkok. It also aims to become the only ‘Zero Waste Mall’ in the area, with a Recycle Station that reflects our two corporate values to be the first mixed-use developer that achieves ‘Net Zero’ by 2050. The two values are: ‘Positivity’ by spurring creativity and doing good deeds for a better quality of life for everyone, and ‘Community at Heart’ by taking care of the community and the environment to ensure that we share sustainable growth.”
CENTRAL RAMA 2, COMPLETE LIFESTYLE DESTINATION WITH URBAN VIBE – expanding the catchment area, fulfilling the demands of all generations and providing nine good things every day:
Packed with promotions and offers for Rama 2 residents throughout the month from 28 Sep-31 Oct 2022. Highlights include:
Exclusive for The1 members:
- For every spending amount of 2,000 baht and up, get a chance to win a SLEEK EV electric motorcycle (7 prizes) and iPhone 14, 128 GB memory (2 prizes), with a total value of over 500,000 baht.
- For every spending amount of 2,500 baht and up, get a movie ticket from Major Cineplex (1 claim/person/day).
- For every spending amount of 7,000 baht and up, get a free Central Rama 2 Limited Edition bag, worth 1,390 baht (1 claim/person/day).
- Special privileges when spending with participating credit cards, get up to 20% cash back credit or a gift voucher from The1 Credit, AEON, Bangkok Bank, Citibank, GSB, KBank, Krungsri, First Choice, KTC, SCB or TTB.
The new Central Rama 2 ‘The New Urbanist’ – enjoy good lifestyle every day, the Center of Life that fulfils the modern urban lifestyle of people from all generations, improves the quality of life and is environmentally-friendly and close to nature, is located on Rama 2 Road and connected to the outskirts of Bangkok, and serves as an important meeting point for travelers inbound and outbound to the city. It is a true quality Center of Life for all Rama 2 residents.
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