8 ต.ค. 2565 | 272
Bangkok – Central Village, a joint venture between Central Pattana Plc. and Mitsubishi Estate Group, is celebrating its 3rd anniversary as a world-class luxury outlet. Central Village is highlighting its strategies to become 'Thailand's Most Complete Luxury Outlet & Lifestyle Destination', which meets all lifestyles, with over 300 leading brands. Central Village is launching the ‘3rd Anniversary Celebration Happy Shop Day’ campaign by joining hands with partners and leading brands exclusively at Central Village, offering discounts of up to 90%* and on-top discounts of more than 30%*. Popular-brand shoppers ought not to miss out on the 3rd Anniversary Celebration Happy Shop Day, which runs from today until 2 October 2022. The campaign is expected to boost customer traffic more than 80% (compared to 2021).
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana, said: “Central Village is the first project to transform the Thai retail industry by adding the first world-class luxury outlet in the country, with a new retail platform that increases competitiveness and provides a world-class luxury outlet experience for branded products. Central Village has been highly successful, with great feedback from shoppers, including Thais, expats and foreign tourists. The key strategy in making a difference was to create its own omnichannel platform through live streaming and ‘Chat & Shop’, which has helped to create engagement with customers nationwide, penetrating the top spenders segment and also attracting quality traffic from both inside and outside of the catchment area, in addition to helping generate more sales for our partners.”
Central Pattana, with the strength of being the developer of 37 shopping centers in Thailand and overseas, has joined forces with Mitsubishi Estate Group, the global real estate giant with experience in developing Asia’s renowned outlets. This makes Central Village more than just a shopping venue for branded products – it will be a luxury outlet created by two top regional developers that is on par with any world-renowned outlets in terms of potential and standards,”
Key strategies to ensure long-lasting success for Central Village include:
1. Good sales and continuous growth
The average transaction volume has increased by more than 44% (compared to 2021) and since the easing of strict measures to welcome back tourists, monthly customer traffic has tripled. The top three visitor groups that visit the shopping center are from India, Japan and Singapore. Currently, a number of brands have made impressive sales such as COACH, ERMENEGILDO ZEGNA, SALVATORE FERRAGAMO, ADIDAS SUPERSPORTS, POLO RAPLH LAUREN, ONITSUKA TIGER and MARIMEKKO. In addition, another strength we have is our live streaming with brands such as COCCINELLE, MICHAEL KORS, KIPLING, THE COSMETICS COMPANY STORE, LEE WRANGLER and LESPORTSAC, etc., which provides substantial support for our partners.
2. Shoppertainment Experience and creating vibe throughout the year – similar shopping of overseas luxury outlets. Don't miss out on the special events and activities in the ‘Anniversary Celebration Fun Fair’ for our 3rd anniversary. The first time in Thailand for the Central Village Anniversary Merry-Go-Round with a Marimekko Mini Installation, where the Royal Village Fountain at the Luxury Courtyard is transformed into a must visit photo landmark, with a classic-design white carousel and mini installation decorated with distinctive and colorful fabrics from Marimekko, a lifestyle brand from Finland under the concept of 'Timeless design, Thoughtful prints'. Print lovers are welcome to admire the inspiration behind the brand's iconic prints such as Unikko flowers. On Saturday 10 September 2022, enjoy a mini concert from Zom Marie and Bright Norraphat, have fun at the inflatable playground, slider and giant ball pit with more than ten thousand balls, ride a fun electric go-kart from the E-Gokart by MONOWHEEL and enter a photo contest to win one of five go-kart tickets worth 2,000 baht, and enjoy the famous food truck market and Halal food festival (only from 23-25 September 2022). Be prepared for a big surprise at the festival of happiness at the end of the year with a giant Christmas tree and decorative lighting throughout the area to ensure a wonderful festive vibe.
3. Be the venue with leading brands of all tiers and lifestyles
Central Village is the place for luxury brands and bridge lines in all categories. The whole project is housing 300 leading brands such as Salvatore Ferragamo, Coach, Ermenegildo Zegna, Kate Spade, Kenzo, Marimekko, Max & Co, MCQ, Michael Kors, Moschino, Outlet by Club21, Polo Ralph Lauren, Valentino, Vivienne Westwood, Bath & Body Works, Coccinelle and Jim Thompson, etc. We have earned trust from top global brands and Thai brands in all categories such as luxury & premium fashion & accessories, sports fashion, cosmetics, and specialties, etc.
4. Expand its customer base with high purchasing power – Intensive omnichannel and creating new lifestyle communities – cross catchment that covers the Bangkok CBD, with high purchasing power and increasing the intensive omnichannel to target high purchasing power customers from other branches nationwide for CRM Marketing. Most recently, Central Village joined hands with Central Chiangmai to attract top spenders by organizing shopping trips. These are considered an accurate approach for further CRM Marketing, penetrating lifestyle groups such as ‘Family’ and ‘Sports Lifestyle’, which covers all types of sports – organizing a supercar meeting, and a wine-tasting event that targeted high spenders of other branches of Central shopping centers nationwide.
Visit Central Village 3rd Anniversary Celebration campaign ‘Happy Shop Day’ today until 2 Oct 2022, where discounts of up to 90%* are being offered by leading partners and brands at Central Village such as Adidas: up to 70% discount, Coach: up to 70% discount, Michael Kors: up to 70% discount and additional 15% discounts when purchasing two or more participating items, Kate Spade: up to 80% discount, Polo Ralph Lauren: up to 70% discount, Outlet by Club21: up to 90% discount, Coccinelle: up to 80% discount and additional discount of 10% when purchasing two or more participating items, Marimekko: up to 60% discount, get a free Unikko Cushion Cover* when spending 12,000 baht and more at the store, Runway Eighty: up to 80% discount and additional 20% discount when purchasing four items or more, etc.
Enjoy Happy Shop Day triple value promotions including: 1.) For every 5,000 baht spending and up, get a chance to win room and luxury dinner packages from the Banyan Tree Bangkok Hotel worth 20,000 baht (two prizes), a New Collection Space Diamond bedding set from Pasaya worth 11,130 baht (one prize), an Hermès NEOBAIN CASE from SF Brandname worth 10,950 baht (one prize) and more than 300 special prizes. 2.) Spend a certain amount to get a 1,500-baht gift voucher, spend 20,000 baht and get a 300-baht gift voucher, spend 50,000 baht and get a 1,500-baht gift voucher. 3.) Credit rebates of up to 24% from participating credit cards and exclusive offer: Receive 5,000 The1 points when spending 5,000 baht and up (per sales slip) through Central The1 and SCB credit cards.
Convenient transport only 30 minutes from the city – just like visiting Suvarnabhumi Airport: The Shuttle Bus service has re-opened to welcome tourists from all over the world, with two routes: a shuttle bus from centralwOrld and a shuttle van from Central Rama 9 (Fare: 100 baht per trip).
The Central Village project under the concept of ‘Bangkok Luxury Outlet’ has a total investment of 5 billion baht, with a total area of 36,000 m2 and parking space to accommodate 2,000 vehicles, in addition to convenient transport – only 30 minutes from the Bangkok CBD. It is close to Suvarnabhumi Airport, and is ready to serve as the best outlet, with great value branded items offering discounts of up to 35-70% – or 90% during our special campaign. Central Village is open daily from Mon- Fri from 11.00 AM to 9.00 PM, Sat-Sun and public holidays from 10.00 AM to 10.00 PM. For further details: http://www.centralvillagebangkok.com, LINE: @centralvillage, Facebook: Central Village, Instagram: centralvillagebangkok
Central Village has a project value of five billion baht with a total available space of 36,000 square meters and more than 2,000 parking spaces. It located near Suvarnabhumi Airport and is 30-45 minutes from Bangkok CBD. Central Village offers the best outlet deals for branded items, with promotions of up to 35-70 percent or up to 90 percent during special campaigns. It is open every day from 11.00 am to 9.00 pm from Monday to Friday, and 10.00 am to 10.00 pm on Saturdays, Sundays and public holidays. For more information, interested individuals should visit its website at http://www.centralvillagebangkok.com, contact the Line account @centralvillage, or visit the Facebook page Central Village or Instagram account centralvillagebangkok
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