23 ก.ค. 2565 | 252
MQDC, the leading property developer, and Thai Airways International Public Company Limited (THAI) have announced a collaboration to boost real estate and tourism, helping the Thai economy bounce back from the COVID-19 pandemic.
MQDC and THAI will cooperate in marketing across four areas to benefit all parties, seeking opportunities to benefit their current and target customers.
The companies will collaborate on events throughout the year. The Forestias by MQDC will work with Royal Orchid Plus (ROP) "The Experience" to delight customers of all ages with activities that build family bonds.
The collaboration also covers expanding the customer base of bothcompanies, including Thais who live overseas and foreigners interestedin Thai real estate. "Corporate Fare" tickets will stimulate travel for tourism and investment. MQDC may also offer special privileges to project customers traveling with THAI.
MQDC and THAI will co-create a joint marketing campaign with "Time to Gold" privileges equivalent to Royal Orchid Plus (ROP) "Gold" for MQDC customers of 2 projects at The Forestias: The Aspen Tree and Mulberry Grove The Forestias Villas. This campaign will runfrom 1 August to 31 December 2022.
Mr. Visit Malaisirirat, CEO of MQDC, said: "Our business principles are based on being different, driving change, and we arepurpose-driven in property development that benefits society, people, the environment, and all life under a commitment to "For All Well-Being". Collaborating with leading partners like THAI will spark Thaieconomic activity and help achieve MQDC's goals."
"Partnering to unite and build on our business strengths will sparkbusiness opportunity, enhance benefits for customers, and help usprovide a quality community where residents enjoy fun activities, indoor and outdoor comfort, as well as great service when they travel. THAI customers will access various projects at The Forestias.Memorable campaigns and activities with clear results will start shortly," said Mr. Malaisirirat.
MQDC applies advanced technology and the work of its group's sevenresearch centers in "theme" and mixed-use projects. Even amid theCOVID-19 situation, MQDC launched The Forestias, a 125-billion-baht district, to great market response and sales of over 20 billion baht.The green neighborhood, the world's first urban project designed in every aspect as a happy community for all life, spans 398 rai atBangna-Trad KM7.
Real estate contributes about 8% of Thailand's gross domestic product (GDP). The sector has a key role in driving the economy and generatessignificant cash flow, employment, and income while connecting with other industries. Residential real estate accounts for two-thirds of the market's value in Thailand.
Mr. Suvadhana Sibunruang, Acting CEO of THAI, added partnerships are necessary for initiating further revenue approaches to reach new customer target groups. THAI is pleased and honored to establish this business partnership with MQDC as it would benefit both customers. THAI is determined to provide an exceptional, satisfying,and comfortable experience with touches of Thai to our customers,especially those who live a life of travel and enjoy the products and services that THAI can offer. MQDC clients both in Thailand and abroad are a high potential to strengthen our business opportunities in Asia and other regions in the future. This collaboration will also drive the tourism industry following the country's reopening policy.
THAI offers special privileges to MQDC customers, including a special discount on air tickets for overseas customers who fly to visit MQDC estates. THAI also offers the 350,000 THB air ticket cash-credit voucher for THAI and THAI Smile tickets redemption under the "Time to Gold" package and a complimentary ROP Gold card with full status benefits. The ROP members are eligible to participate in many exclusive activities of MQDC.
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