Central Pattana join forces with affiliates in Central Group and partners to invest THB 800 million baht holding major mid-year sale, offering grand discounts and boosting spending mood, stimulating the economy to support Thailand’s complete opening

 14 มิ.ย. 2565 | 209

 

  • Drive momentum across the country at all shopping centers, department stores and online shops with more than 10,000 brands under the ‘Synergy for All’ strategy of Central Group including Central Retail and more than 40 leading partners nationwide responding to the government's stimulus for tourism and the economy in the second half of the year and attracting Thai and foreign tourists Traffic is expected to increase by more than 30% nationwide.
  • Helping to ease the cost of living by offering discounts of up to 80% on more than 10,000 brands and cashback credit of up to 30%; members of The 1 card can enjoy great promotions, plus a lucky draw with prizes worth more than 9 million baht in total. 
  • First time ever, an Eco-Marketing campaign will be held nationwide, offering 4,000,000 The 1 points in total as rewards. Customers who purchase an eco-friendly product or donate used clothes will instantly receive one The 1 point.
  • Targeting high-end shoppers with offers of luxury hotel packages, staying at SILAVADEE KOH SAMUI and The 1 Exclusive offer of redeeming 400 points for a 400-baht discount.

 

 

Central Pattana plc is joining forces with businesses under Central Group and leading business partners across the country to spend more than 800 million baht, running The Greatest Grand Sale 2022’, The biggest mid-year sale with completed 'Powerful Central Group Synergy' at Central shopping centers. The campaign will highlight CentralPattana as the number one retailer when it comes to mid-year sales campaigns. Major discounts will be offered by more than 10,000 brands across the department stores, shopping centers and online stores. The campaign will support all government sectors, helping to ease the cost of living for people in the era of high fuel costs and drive economic growth after the country fully reopens to foreign visitors. Special deals will be offered on more than 10,000 items, with discounts of up to 80%. Customers also stand to win many great prizes worth more than 9 million baht in total, with the biggest prize being 400,000 baht worth of free shopping.  Customers will also be able to purchase high-quality products offered by local communities and SMEs, which will be provided with venues for them to sell their products and generate income in order to continue collectively helping stimulate the economy. In addition, customers can be a part of environmental preservation efforts through the zero-waste campaigns, which are aimed at promoting eco-friendly products and donating used products for reuse purposes. Customers can enjoy Shopping experience from 10 June to 31 July 2022 at CentralPattana’s shopping centers, department stores and shops at 35 branches nationwide.

All business units under Central Group, including Central Pattana’s shopping centers and Central Retail’s businesses such as Central Department Store, Robinson Department Store, Robinson Lifestyle, Tops market, Central Food Hall, Supersports, PowerBuy, B2S, OfficeMate, and Central Marketing Group (CMG), together with Central Restaurants Group (CRG), Centara Hotels & Resorts, and The 1, are joining forces to help create synergy are Thailand’s leading businesses such Central The 1 Credit Card, AEON Credit Card, Bangkok Bank Credit Card, Citi Credit Card, Government Savings Bank Credit Card, Kasikorn Bank Credit Card, Krungsri Credit Card, Krungsri First Choice Credit Card, KTC Credit Card, SCB Credit Card, ttb Credit Card (TMB Credit Card, Thanachart Credit Card), UOB Credit Card, MasterCard and Nok Air.

 

 

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: “The Greatest Grand Sale 2022 is being held in celebration of CentralPattana’s 40th anniversary, marking the best mid-year sale event of the year nationwide. The campaign is a joint effort of businesses under Central Group and Central Pattana’s leading partners nationwide, aiming to support all government sectors ease the cost of living for people in the era of high inflation and expensive fuel, and to help stimulate the economy after the country reopens fully to foreign visitors. The campaign, with a marketing budget of more than 800 million baht, is expected that the campaign will increase our customer traffic by more than 30% nationwide, enabling customers to enjoy shopping and living to the fullest after the situation starts to return to normal.  According to data from the TAT, previously forecast that in the third quarter of this year, there will be more than 500,000 foreign tourists entering Thailand per month including the Middle East and at the end of this year Thailand is expected to have more than 1 million tourists per month. In total, Thailand expects to welcome 7-10 million international tourists this year. According to the data, the top five arrivals from Thailand are Singapore, India, Malaysia, Vietnam and Cambodia (from 1-21 May 2022), it is expected that Central shopping centers nationwide traffic will increase by more than 30% by compressing a marketing budget of more than 800 million baht to allow customers to shop and live life to the fullest after the recovery of various situations. which all of us are considered as one of the main mechanisms that help drive the national economy both coming out and spending and help promote tourism in the country in the cross region.”

 

 

Dr. Nattakit added: “In addition, this year, the mid-year sale campaign will target the high-end segment, including the new wealth segment with high purchasing power and likelihood of frequent spending. Special promotions will help top spenders who meet the spending requirements. The top spenders will receive a luxury package to stay at SILAVADEE KOH SAMUI. Customers who pay with participating credit cards will also receive cashback credits of up 30%. According to collected data from The 1, this segment of consumers enjoy shopping all the time and prioritize individuality. They have personalized spending methods, both offline and online, plan their spending to ensure the best value for money and choose appropriate credit cards in order to get the most benefits from promotions.” said Dr. Nattakit

Piyawan Leelasompop Head of Corporate Marketing Central Retail Corporation PCL., said: “Central Retail is pleased to be joining forces with Central Pattana to hold The Greatest Grand Sale 2022. The campaign will be held in celebration of the country’s reopening to foreign visitors to help boost tourist spending and provide an opportunity for Thais to buy products at discounted prices. The campaign is set to revive the shopping mood and help drive massive money circulation in the Thai economy. CRC bring a wide range of products from our eight business units to the campaign, which will be available at both our physical stores and online stores, including Central Department Store, Robinson Department Store, Robinson Lifestyle, SuperSports, Central Marketing Group (CMG), Tops market, Central Food Hall, PowerBuy, B2S and OfficeMate. The 1,195 stores in total across 35 provinces will be taking part in this highly anticipated signature campaign, offering great promotions, discounts of up to 80%, flash deals and flash coupons. Additional discounts will be available to members of The 1 card and participating credit cards. Moreover, The 1 card will award special points to environmentally conscious customers who bring their own shopping bags. CRC expects the whole group’s sales during this campaign period to grow 15-20% and expects the campaign to drive up the average ticket size by 5-10%. We sincerely hope that all customers will enjoy their experience of being part of The Greatest Grand Sale 2022   #MemorableShopping. The campaign is our way of giving back to customers and showing our appreciation.” Said Piyawan

 

 

Reviving the shopping mood with THE GREATEST GRAND SALE 2022 through the ‘Synergy For All’ strategy for the benefit of customers, communities and the world

  • For customers: Thai people will be able to buy products from more than 10,000 brands under Central Group and other partners, covering all lifestyle needs with discounts of up to 80%. For example, Central Department Store will offer discounts of up to 70%* and flash deals*. The 1 card points can be redeemed for on-top discounts of up to 12.5%. Robinson Department Store and Robinson Lifestyle, will offer discounts of up to 70%* and flash deals. Central Food Hall and Tops Market will offer discounts of up to 50%*, and free coupons of up to 25% off will be offered by more than 50 brands*. PowerBuy will offer discounts of up 50%* as well as flash coupons. SuperSports will offer discounts of up 70%*. B2S will offer discounts of up 80%*. OfficeMate will offer discounts of up 90%*. Stores under Central Marketing Group will offer discounts of up 70%*. During the Central Pattana Birthday Sale period (17 June 2022 to 19 June 2022), additional discounts or vouchers will be available to customers that meet the requirements of each brand.
  • For communities: Central shopping centers will be providing venues for local communities and SMEs to sell their products and make a living throughout the year at special events such as the Royal Project Vegetable Festival, Coconut Festival, Fruit Fest, Yok Suan Festival, OTOP product festivals, Pride Market and Crew Market.
  • For the world: For the first time ever, an Eco-Marketing campaign will be held nationwide, offering 4,000,000 The 1 points in total as rewards. Customers can be a part of environmental preservation efforts through the zero-waste campaigns, which are aimed at promoting eco-friendly products and donating used products for reuse purposes. Customers who donate used clothes by dropping them off at campaign counter will instantly receive 40 The 1 points. Customers who purchase products from eco-friendly collections by brands such as Anello, Cath Kidston, Converse, H&M, Innisfree, Mango, NIKE, Sabina, Sephora, The body shop, Yves Rocher, CC double O, The Face Shop, HOKA, Uniqlo, Zara and Teva and meet the spending requirement of 4,000 baht per sales receipt will instantly receive 400 The 1 points.

 

 

The Greatest Grand Sale 2022 will be held at Central Pattana’s shopping centers, Central Department Stores, Robinson Department Stores, Robinson Lifestyle, SuperSports, Central Marketing Group (CMG), Central Restaurants Group (CRG), Tops Markets, Central Food Hall, PowerBuy, B2S, OfficeMate and Central online from 10 June to 31 July 2022.

Central Pattana manifests a vision of 'Imagining Better Futures for All', reinforcing its position as the 'Place Maker' that wants our space to be more than just a shopping center in order to provide a truly meaningful experience and a living space for all.

 

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