Central Pattana awakens tourism sector to welcome summer with ‘Blooming Summer 2022’ campaign, investing over 200 million baht in huge campaign to celebrate 40th anniversary, from 25 March to 31 May 2022 at Central shopping centers nationwide

 26 มี.ค. 2565 | 257


  • Creating a 'Tourism Multiplier' for Thai tourism by highlighting the most successful tourist events in the heart of the city at centralwOrld.
  • Highlighting the best summer landmarks nationwide with three world-class design curators: Prang Vipaluk, Pomme Chan Thatchamaphan and Sakul Intakul to transform all branches across the country into spectacular flower garden art galleries.
  • Creating summer inspiration by highlighting fun events that cover eating, leisure time and shopping, uploading photos to social media platforms and enjoying promotions from participating credit cards with cash back of up to 40%, or 0% installments from participating credit cards.                                                                          
  • Distributing income to communities and local farmers through the 'Community Flower Market' in order to create a 'Place for a Better Community' by promoting local pride and emphasizing its position as 'Place Maker', creating a space for everyone to enjoy their lives.


BangkokCentral Pattana plc, Thailand’s leading sustainable real estate developer and operator of 36 Central shopping centers, continues to spur the economy in the form of a ‘Tourism Multiplier’ effect to awaken the whole of tourism by joining hands with business partners to invest over 200 million baht to launch a happy and fun campaign to welcome the summer in ‘Blooming Summer 2022’, from 25 March to 31 May 2022. Central Pattana is highlighting the position of its branches as the best summer landmarks for everyone by transforming every branch nationwide into a spectacular flower garden featuring the amazing work of three world-renowned Thai artists: Prang Vipaluk, Pomme Chan Thatchamaphan and Sakul Intakull. The artists are bringing the beautiful identity of flowers as inspiration to create art galleries throughout Central shopping centers nationwide in addition to providing a digital experience in 'AIS 5G Presents Blooming Verse Virtual Runway Show', with the first VR technology fashion show, which will make you feel as if you are sitting in the front row. Don't miss out on various fun activities, promotions and up to 40% cash back from participating credit cards. Get a chance to win prizes of luxury accommodation worth a total of over 500,000 baht with the ‘Shopping for Travel Rewards’ campaign under the Tourism Authority of Thailand's Amazing Thailand Grand Sale 2022 program, which aims to boost the economy of the country.   

Leading partners participating in the campaign include: the Tourism Authority of Thailand, Central The 1 Credit Card, AEON Credit Card, Bangkok Bank Credit Card, Citi Credit Card, Government Savings Bank Credit Card, Kasikorn Credit Card, Krungsri Credit Card, Krungsri First Choice Credit, KTC Credit Card, SCB Credit Card, TTB Credit Card, TMB Credit Card, Thanachart Credit Card, Advance Info Service Co., Ltd., Dolphin Wallet, Major Cineplex Group plc, and SF Corporation plc.



Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: “Blooming Summer 2022 is one of the grand campaigns to celebrate Central Pattana's 40th anniversary in 2022. The campaign aims to create the best summer destinations at all of our branches throughout the nation to stimulate cross-regional tourism, in particular, during the long holiday season. We're creating a 'Tourism Multiplier' effect by organizing the most successful and largest travel fair in the heart of the city – the 3rd ‘Dream Vacation’ at centralwOrld, which will gather together more than 100 leading hotels and resorts, with their special travel packages from all over the country, into one place. We are ready to be a driving force that will help drive the economy and the country's important tourism ecosystem in line with the government's economic recovery measures. We are confident that the situation in the country will improve as the overall picture is moving in a positive direction, especially during the long holiday, when people travel back to their hometowns to spend time with their families, hang out and eat out together, resulting in bustling spending, which creates better money circulation in the country. It is expected that the campaign will increase our customer traffic by more than 20%.”

Dr. Nattakit added: “This year, we are highlighting our strategy of being an 'Experience Curator' by using Central Pattana's expertise to create new experiences of more than 1,000 events per year along with our continued success in creating communities of food, family, art and sport in order to design the elements of the campaign to meet various lifestyles. We are creating consumer engagement through different activities at each branch. Now is the era of 'Personalized Experience' because people's lifestyles can change at any time and are no longer limited by age or gender. In addition, we are ready to open an activity area called 'Community Flower Market' to create a place for better community, with local flower markets in the Summer Market zone to reflect community identity, promote local pride, help drive the economy and spread income to the community and local farmers. At the same time, we have prepared a great Songkran event to carry on our tradition and culture, following the government's policy and inviting everyone to Song Nam Phra (pour water) on revered monks, and make digital donations.”



Art Exhibition across all Central shopping centers with three world-renowned Thai artists

Central Pattana plc is creating ‘Blooming Places’ by joining hands with three well-known Thai artists to transform Central shopping centers nationwide into spectacular flower gardens: centralwOrld is transformed by Prang Vipaluk Siriplanond under the concept of 'The Blooming House', with four landmarks that will create novelty in the heart of Bangkok. All branches of Central shopping centers nationwide will be transformed by Pomme-chan Thatchamaphan Chanchamratsaeng under the concept of 'FlowerVerse', which blends flowers and virtual worlds into new species of flowers, opening up a fantasy world of summer. Central Phuket and Central Village are being transformed by world-class florist Sakul Intakul under the concept of 'The Vertical Lotus Ponds' for you to immerse yourself in contemporary art, where lotus flowers represent pure and positive energy in combination with cultural identity to form an amazing contemporary art installation.   


Experience a different summer with ‘Blooming Style’

centralwOrld: centralwOrld welcomes you to enjoy shopping during summer with more than 10,000 items throughout the three-month period, with events such as Doi Tung, Tassana Rattanakosin, HBD Market Palm Beach café, Sit Dao Festival, Summer Pop Music Space, along with new Summer Collection products from popular brands. A must-visit is the 'Dream Vacation & Travel Fair', a great travel fair in the heart of the city that gathers together more than 80 leading hotels and travel packages from all over Thailand in one place at very special prices. Central Village: shop for famous brands at outlet prices with additional promotions and discounts of up to 90%, visit ‘Instagrammable’ summer photo landmarks under the concept of 'The Vertical Lotus Ponds', and a contemporary style lotus pond designed by world-class florist, Sakul Inthakul. Cool down with ‘SUMMER MARKET’ (Saturdays, Sundays and public holidays), a chill-out market that combines art & craftworks and a number of food trucks, and ready to serve cool dishes along with the most chilled live music. ‘FUN PLANTNIMAL PET & PLANTS WEEKEND MARKET’: bring your beloved pets along and don't miss out on the launch of the first electric go-kart track in the outlet with ‘GO-KART CARNIVAL’. Central Westgate: discover the 'Flowers on the Beach' event from 23-29 March, the largest three-storey-high flower wave sculpture in western Bangkok, with a sandy beach, sea, photo spots and a decorative flower market, the ‘Charm of Nonthaburi’ retro Songkran event will be held from 8-11 April where you can shop for popular Nonthaburi products from more than 30 booths, co-organized by the Nonthaburi Chamber of Commerce and YEC Nonthaburi, in addition to a spectacular tilting sand pagoda, and the unique identity of Nonthaburi. Central Phuket: visit the biggest tourism event, 'Central Phuket Hotel Fair 2022', which gathers together more than 50 5-star hotels, joining forces with yacht tour companies, water parks, cabaret shows, and an all-in-one huge fair with big discounts of up to 70% from 30 March to 3 April 2022. Enjoy the chic fashion shows and art exhibition of local fabrics in the province and Phuket storytelling through paintings, be blessed in the Buddha image water-pouring activity to carry on traditional Thai culture. Central Ayutthaya: see the first ‘Balloon Carnival’ in Ayutthaya with giant colorful balloon shows and discover a new landmark of the province, 'Buala Festa', where you can sip afternoon tea while admiring the beauty of lotus flowers in a chill-out atmosphere, or participate in an exclusive lotus-scented candle workshop for only The 1 Family. Central Bangna presents a chic photo spot on a paradise island in tribal style – be amazed at the magnificent waterfall cave. Central Rama 2: enjoy various flower varieties with butterfly colonies, and Central Khon Kaen: join fashion week throughout the week, designed by students from Khon Kaen University from 18-24 April 2022.   



First immersive experience ‘Blooming Verse’, with exclusive virtual front-row fashion show through VR technology

Enjoy a digital experience through ‘AIS 5G Presents Blooming Verse Virtual Runway Show’ with the first ‘Front Row’ fashion show in the virtual world using VR technology offered at Central WestGate, Central Bangna and a video version at 35 branches nationwide led by models such as Krating Khunnarong Pratesrat, Min Peerawit Attachitsathaporn, Yoshi Rinrada Thurapan, Nat Aniporn Chalermburanawong, etc.

Creating a ‘Tourism Multiplier’ effect by highlighting ‘Local Heroes’ and connecting with the community's way of life and charm of local identity

Blooming Culture – adding the charm of the local identity to present a chic contemporary style event under the concept of 'Contemporary Culture', celebrating Central's 40th anniversary, where we bring ‘Kad Doi Tung’ from the North to city people to enjoy the Doitung X Central Pattana event. Discover a variety of flowers, meet with  3 m tall ‘Nong Toh’, the lucky animal of the hilltribe people – decorated in a flower theme, enjoy rare food items such as Khao Puk (perilla sesame), green tea ice cream, purple sweet potato, vanilla ice cream, fettuccine Hang Lay curry, and macadamia honey at centralwOrld from 13-26 April 2022.  Come and enjoy the summer fun in a 'City Pop' style, as we present the charms of four regions in a contemporary style, Northeast – Central Ubon Ratchathani: visit ‘Summer City Pop’ from 19-27 March 2022 to admire beautiful flowers and support the northeastern identity as ‘Contemporary Culture’; North – Central Chiangmai: visit ‘Chiangmai Summer Blooming’ from 2-10 April 2022, with a new fashion experience thanks to digital technology. This ‘Fashion Destination’ will be presenting a ‘Dynamic Composition’ of motion graphics by bringing the moves from Lanna-style dance to combine with the charm and beauty of flowers, creating beautiful graphic patterns in contemporary Lanna style; South – Central Hatyai: visit ‘Summer City Pop’ from 20 April to 8 May 2022 in the ‘Contemporary Culture’ concept, where everyone can immerse themselves in new experiences, sensations and vibrancy through the story of flowers; East – Central Pattaya: enjoy the ‘SUMMER FULL BLOOM BIKINI FASHION SHOW’ on 28 April 2022, which will reveal the identity of one of the world's most beautiful seaside cities, with the beauty of the beach, the sea and the blooming flowers of summer to celebrate the Thai New Year Songkran Festival, pouring water on revered guru monks and making digital donations for good blessings.



Great promotions for summer – special privileges for The 1 members

Receive up to 40% cash back credit or 0% installments from participating credit cards. Special promotion for fashion lovers: spend 4,000 baht and up on shopping at participating brands, get an e-coupon worth 400 baht. Dining promotion: get an 80-baht discount when ordering food via Foodpanda and paying with a Kasikorn credit card (at a minimum of 200 baht). Movie lovers get to watch a free movie with Major Cineplex and SF Cinema (terms and conditions of the cinemas apply). Shop at participating stores, collect and redeem 1,000 The 1 points, receive a discount of 100 baht at the store immediately. Top spenders receive a total of 4,000,000 The 1 points, where the first 40 top spenders with accumulated spending of 1,200,000 baht or more throughout the campaign, receive 100,000 The 1 points. 40 prizes of points rewards are available and members may earn the status of The 1 Exclusive. Beauty summer promotion: when paying an installment via Krungsri Consumer credit card of 10,000 baht or more per sales slip at more than 30 popular beauty clinics participating in The Unlimited Beauty – Blooming Beauty campaign, receive total cash back of 20,000 baht throughout the campaign from 1 March to 31 May 2022. The first ten top spenders who make an installment payment of 400,000 baht and up are eligible to receive a free beauty package worth 40,000 baht and earn The 1 Exclusive membership. Simply wear a flowery shirt to eat or shop at 15 participating branches of Central shopping centers, and receive a free bottle of VITMORES+. Register for various privileges at Redemption Points in the shopping centers and every purchase has a chance to win prizes from the Tourism Authority of Thailand with the activity #ช้อปแลกเที่ยว (Shopping for Travel Rewards), prizes include: flight tickets, 5-star accommodation and more, every week, total value of over 500,000 baht. You can join to win from 11 March to 15 April 2022 only.  

Central Pattana manifests a vision of 'Imagining Better Futures for All', reinforcing its position as the 'Place Maker' that wants our space to be more than just a shopping center in order to provide a truly meaningful experience and a living space for all.



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